Local Search Optimization (SEO) aims for increasing the search visibility of a business which serves its customers on a personal basis, such as a local plumber, auto mechanic or cleaning service.
The idea is to enhance the ranking of the website of the company to the top results when somebody is performing a local based online search.
Local SEO includes the optimization of both the on-site and off-site strategies. For businesses and services with a lot of competition in the city or area, local SEO could be decisive for the success of their business.
Here are some ideas for helping your business ranking score better at local-based internet searches
- The title and the meta description tags are important
These are HTML elements which you can customize in order to better reflect the content of your webpage or the main services you provide. These appear as the short summaries during an internet search and are what your potential customers will be looking at before choosing to actually visit your website. They are like mini ads, so make sure that you take the time to get them right so that they can attract more clicks and possibly customers for your business. Use targeted keywords and remember that every character counts.
- Online reviews do count
Online reviews are becoming increasingly important for customers especially when it comes to local internet searches. This is why you should proactively try to get more of your satisfied customers to write reviews on your website, your Facebook page, or on your Google business page, as well as on Yelp and other similar online directories. You can use TinyTorch or Hootsuite to get alerts every time your brand is reviewed or mentioned. You should also always respond to a review written by a customer – regardless of whether it is positive or not.
- Online directories
Make sure that your company is correctly listed on all leading online business directories, such as Google My Business, Bing Places for Business, Yelp, Citysearch, Merchant Circle and others. Look at other locally based reputable business directories, the local chamber of commerce and newspaper and if they have directories – register there too.
- Hire a professional local SEO service
If you want to make sure that your company comes up first or among the first several results when customers are performing locally based internet searches for the services or products you provide, you should consider investing in an experienced Local SEO agency Toronto, or wherever your business is located. A professional service will help you quickly increase the ranking of your webpage and help boost your business by making your company known to more people in your city or area.